Table of Contents

  • Introduction
  • 1. Value
  • 2. Competitive advantage
  • 3. Validation
  • 4. Identity
  • 5. Business models
  • 6. Finances
  • 7. Team     
  • 8. Ethics
  • 9. Principles for success
  • Appendices
  • Elevator pitch, competitive analysis, pitch deck for this book
  • The financial forecasting model rubric
  • Further reading
  • Bibliography
  • Acknowledgements
  • About the author
  • Index