A well crafted work which will be most helpful to the aspiring value maker from inspiration to operation.

— John Unsworth LL.B
Lawyer, Startup expert, Inventor

Establishing ethical standards is a winning ingredient for any company’s success, and what better time to consider than at start-up. Through case examples, this book gives tech companies a playbook, not only for building a successful startup, but how to integrate ethical behaviour into every step of the journey. I highly recommend it.

— Kim Davidson
President & CEO SideFX